1. Optimise Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is one of the most powerful tools for attracting local customers. This free listing ensures your business appears in local search results and Google Maps.

Here’s how to optimise your profile:

• Ensure your contact details, opening hours, and website are accurate.

• Add high-quality photos of your business, products, or services.

• Encourage customers to leave reviews (more on this later!).

• Use keywords in your business description to help customers find you.

• A well-maintained Google Business Profile improves your visibility and helps potential customers trust your business.

2. Engage on Social Media

Social media isn’t just about posting—it’s about connecting with your audience. Small businesses can stand out by engaging with followers and being active in their online communities.

Here are a few ways to boost engagement:

• Post consistently to stay visible (at least 2–3 times per week).

• Use local hashtags to reach your target audience, such as #PortsmouthBusiness or #SmallBizUK.

• Respond to comments and messages promptly to build relationships with your followers.

• Share behind-the-scenes content or user-generated photos to make your brand relatable.

• By staying active and authentic, you’ll strengthen your brand and attract loyal customers who feel connected to your business.

3. Offer a Limited-Time Promotion

Creating urgency is a great way to encourage potential customers to take action. A limited-time promotion can help you attract new customers while showcasing what your business has to offer.

Examples of effective promotions include:

• Discount codes for new customers.

• “Buy one, get one free” offers.

• Free samples or consultations for first-time clients.

• Flash sales for a limited time (e.g., 24 or 48 hours).

• Make sure to promote your offer through social media, email, and your website. Adding a clear end date motivates customers to act quickly, making them more likely to try your product or service.

4. Ask for Reviews

Reviews play a crucial role in building trust with potential customers. According to research, 84% of people trust online reviews as much as a personal recommendation. That means positive reviews can significantly influence someone’s decision to choose your business.

Here’s how to encourage reviews:

• Politely ask satisfied customers to leave a review on Google, Facebook, or Yelp.

• Make it easy by providing a direct link to your review page.

• Offer a small incentive, such as a discount or entry into a giveaway, in exchange for a review (just ensure it complies with review platform guidelines).

• Respond to all reviews—thank happy customers and address any concerns from negative feedback professionally.

• Over time, these reviews will strengthen your reputation and attract new customers who value social proof.

5. Collaborate with Other Local Businesses

Teaming up with other local businesses can be a win-win strategy. By cross-promoting each other’s products or services, you can reach a wider audience and strengthen your presence in the community.

Examples of collaborations include:

• Hosting a joint event or giveaway.

• Featuring each other’s products in your stores or online.

• Bundling services together to create a special offer.

• Sharing each other’s posts on social media.

• For instance, a café could partner with a local bakery, or a fitness studio could collaborate with a wellness spa. By working together, you’ll not only reach more customers but also build valuable relationships within your community.

Attracting new customers doesn’t have to be complicated or costly. By optimising your Google Business Profile, staying active on social media, running limited-time promotions, gathering reviews, and collaborating with other businesses, you can boost your visibility and grow your customer base.

If you’re feeling stuck or want professional help to take your marketing to the next level, LMB Media is here for you. From social media management to digital ads and professional photography, we’ve got the tools and expertise to help your business thrive.

📞 Book a free discovery call today and let’s start growing your business!